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Olena Khamula is the new face of the Heineken F1 campaign

Olena

‘The Bachelor’ star and model is the new face of Heineken F1 campaign.

Heineken has announced details of an Australian-first innovative media activation, designed to connect with consumers in the lead up to the 2017 Formula 1 Rolex Australian Grand Prix.

It will be the first local event to mark Heineken’s new major strategic global partnership with Formula 1.

Heineken are installing live streaming interactive billboards across major cities in Australia.

These billboards will communicate with passers-by in real time, offering them the chance to win a VIP Heineken Saturday experience for them and their friends if they prove their style and smarts and are ready to open their world with Heineken and Formula 1.

Olena Khamula will put the nation to the test to see if they have what it takes to join the international elite in Melbourne during the race weekend.

She will be on the lookout for those who showcase witty personality and a charm and confidence that could mix it with the A-list.

Taking place in Sydney, Brisbane and Perth in March, one lucky winner, and three friends, in each state will be whisked away to the Heineken Saturday to see award winning UK super group Rudimental, and local star Hayden James, perform, as well as catching the all the action of the 2017 Formula 1 Rolex Australian Grand Prix.

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