Fashion & Style

Hailey Baldwin is the new face of H&M denim campaign

Hailey Baldwin

is the new face of fashion company H&M’s Denim Days campaign.

Hailey, who is actor Stephen Baldwin’s daughter, worked with photographer Cass Blackbird on her second collaboration with bosses at the company. Last year, the 20-year-old worked with designers at the fashion brand for a Coachella festival-inspired line.

Hailey’s partnership comes months after the model launched her first designer collaboration in July. Hailey turned designer by creating a collection with Australian brand The Daily Edited. The fashion star also fronted the #theHAILEYedited campaign, and admitted that taking charge of her own range was something she had always dreamed of.

“I am excited as this is the first time I am ever designing my own capsule collection, something I have always wanted to do,” she told the Daily Mail Australia.

Hailey B

The star, who has worked for Guess and Tommy Hilfiger, also opened up about her career and how fame affects her in a chat with The Daily Edited founders Alyce Tran and Tania Liu, stating, “My life definitely isn’t as simple as it used to be – the attention on me personally is a lot more.

“I think people tend to forget the family that I came from in the first place, so it’s not new for me. Things are a lot less simple, I used to live at home with my parents and wake up and go to school and then go to dance class and dance ballet seven days a week. Now I have to be very responsible, I have a job, I have to travel and I have to take care of myself.”

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