Hailey Baldwin is the new face of fashion company H&M’s Denim Days campaign.
Hailey, who is actor Stephen Baldwin’s daughter, worked with photographer Cass Blackbird on her second collaboration with bosses at the company. Last year, the 20-year-old worked with designers at the fashion brand for a Coachella festival-inspired line.
Hailey’s partnership comes months after the model launched her first designer collaboration in July. Hailey turned designer by creating a collection with Australian brand The Daily Edited. The fashion star also fronted the #theHAILEYedited campaign, and admitted that taking charge of her own range was something she had always dreamed of.
“I am excited as this is the first time I am ever designing my own capsule collection, something I have always wanted to do,” she told the Daily Mail Australia.
The star, who has worked for Guess and Tommy Hilfiger, also opened up about her career and how fame affects her in a chat with The Daily Edited founders Alyce Tran and Tania Liu, stating, “My life definitely isn’t as simple as it used to be – the attention on me personally is a lot more.
“I think people tend to forget the family that I came from in the first place, so it’s not new for me. Things are a lot less simple, I used to live at home with my parents and wake up and go to school and then go to dance class and dance ballet seven days a week. Now I have to be very responsible, I have a job, I have to travel and I have to take care of myself.”
Stay linked to Hollywood Treatment for the latest news, fashion and events from Hailey Baldwin!