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Zac Efron named brand ambassador for Hugo Man fragrance

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has been named the brand ambassador for Hugo Man’s new fragrance.

The Neighbors star made the exciting announcement his new gig on Twitter this week.

“Hey guys- I’m excited to reveal that I will be fronting the new Hugo man campaign next year- check it out! #BlueSteel #YourTimeIsNow,” he wrote.

He made reference to Ben Stiller‘s fashion spoof Zoolander with his hashtags.

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He previously teased fans about his new campaign in a video post on Cosmopolitan magazine’s YouTube page.

“Hey I’m Zac Efron, and as you can see, I’m on set today because I am shooting my very first fragrance campaign,” he said in the video. “Can you guess the brand?”

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