Hailey Baldwin joined Sydney’s finest fashionistas for the launch of her ModelCo product range at Sydney’s Rose Bay.
The former girlfriend of Justin Bieber is down under to promote her product range.
The daughter of Stephen Baldwin told Sydney Confidential that both the brand and country were a natural fit for her.
She said: ‘If I am collaborating with a company it’s because I personally use their stuff and enjoy their products.
‘Brands that come out of Australia are amazing. There are a lot of Australian clothing brands I enjoy. I just think the aesthetic of Australia is really cool.’
She follows in the footsteps of Rosie Huntington-Whiteley, Cheyenne Tozzi and Elle Macpherson, who have all been ModelCo brand ambassadors.
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