Dior Homme’s spring 2017 campaign features the face of the brand Robert Pattinson in a dark and sultry mood, shot by Karl Lagerfeld.
For his latest shoot, Robert is seen looking sexy wearing sunglasses at night while rocking some sleek pieces by the brand, including a biker jacket and a tuxedo.
The whole series of images will be released in magazines worldwide this weekend. According to Karl Lagerfeld, “I love to take photos at night in the streets, that is my outdoor studio.”
He shot the campaign right outside his Paris photo studio, with a distinctively film-noir style depicting a dark Pattinson.
Speaking about Pattinson, “he is very easygoing and easy to photograph. But at the same time there is something mysterious about him, which I love,” Lagerfeld said. “His profile is the modern version of an antique coin.”
Dior Homme creative director, Kris Van Assche, reflects Karl’s kind words about Robert, describing the handsome star as a “rebellious contemporary icon” who is a big part of “the exploration of the diversity of the Dior Homme man.”