Lucky for us, soccer super stud, Cristiano Ronaldo, is back in his underwear!
Today, Ronaldo launched his 6th CR7 Underwear collection with a new campaign which puts him in the spotlight.
The dark, powerful backdrop juxtaposes colourful product as the campaign features four of Ronaldo’s favourite designs from the FW16 collection. The use of colour remains an important part of the collection, as well as the continued use of the highest quality product, creating luxury, premium pieces that are equally stylish and comfortable.
Ronaldo said, “I wanted to put my favourite new designs in the spotlight for this campaign, which is all about celebrating the confidence that great underwear can give you. I want my designs to give people confidence, to make them both look and feel great.”
He continues, “Underwear is the first thing you put on in the morning, so it’s the foundation to feeling your best. I always feel good when I’m wearing great underwear- it’s a confidence boost.”
This season, the brand introduces two new lines, Expressive and Art, and adds ultra-smooth microfiber material to the Bio pack. All-over prints mixed with graphical shapes provide a vibrant edge while bright, bold and energetic colors give the entire collection a sporty, fresh feel that appeals to the classic, athletic and fashionable man.
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