Beyonce wants women to take more care of their bodies and what they put in them.
Beyonce created her new Ivy Park athletic collection to challenge the concept of perfection.
The singer gave fans a sneak peak of her new range of sports and leisurewear last week, and in a new interview with Elle magazine, the 34-year-old explained the idea behind the collection.
“It’s really about changing the conversation,” she said. “It’s not about perfection. It’s about purpose. It’s really the essence: to celebrate every woman and the body she’s in while always striving to be better.”
The Single Ladies singer first announced her 50/50 collaboration with Topshop boss Sir Philip Green in October 2014, and debuted a new video promo on Thursday.
During her chat with Elle, Beyonce explained her aims for the collection and how she handles being the boss of a fashion company.
“It’s exciting, but having the power to make every final decision and being accountable for them is definitely a burden and a blessing,” she admitted. “To me, power is making things happen without asking for permission. It’s affecting the way people perceive themselves and the world around them. It’s making people stand up with pride.”
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