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Chris Hemsworth is the new face of TAG Heuer

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has been unveiled as the new face of TAG Heuer.

He became a Hollywood heartthrob and even named PEOPLE’s Sexiest Man Alive in 2014.

The Swiss watchmaker announced on Wednesday that the 32-year-old actor would be joining their team as their new International Brand Ambassador, after sharing a behind-the-scenes video of the star shooting the latest campaign titled Don’t Crack Under Pressure.

Making the announcement on Thursday, the company said: ‘We are delighted to announce Australian actor, Chris Hemsworth, joins the family of prestigious TAG Heuer ambassadors!’

‘Since the motorsport film Rush, the friendship between the Australian actor and the Swiss Watch brand has grown very close.

‘With his international profile, professionalism, authenticity, and a TAG Heuer Carrera Heuer 01 on his wrist- he is the perfect embodiment of the motto ‪#‎DontCrackUnderPressure!’ they said.

Other ambassadors for the Swiss watch brand include Cristiano Ronaldo, Tom Brady and Cara Delevingne.

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