Heineken Australia and SPECTRE have announced the exciting launch of ‘The Catch’!
Heineken Australia is celebrating the release of the 24th James Bond film SPECTRE, in cinemas on November 12th, with the launch of ‘The Catch’.
To heighten anticipation ahead of the movie’s release, The Catch gives fans the chance to truly immerse themselves into Bond’s world by enticing them with the intriguing question, “Will you be ready for The Catch?”
The Catch, a locally created experiential campaign, invites fans to experience the intriguing and prestigious world of James Bond by offering them exclusive access to incredible Heineken SPECTRE events.
Fans of Heineken and SPECTRE won’t know where or when these events will happen.
To participate, fans must sign up via the website, heinekenthecatch.com.au, allowing Heineken to whisk them and their friends away at a moment’s notice.
Heineken will be hosting exclusive events in November and December. Heineken SPECTRE parties will be filled with glamour, prestige and mystery, with special performances and a VIP guest list.
“In celebration of an 18 year partnership between Heineken® and Bond, our SPECTRE campaign is truly unique. The Catch offers fans the chance to open Bond’s world like never before” Alessandro Manunta, Heineken Marketing Manager announced.
Heineken’s SPECTRE campaign is the brand’s largest global marketing platform of 2015.
SPECTRE, the 24th James Bond adventure and was released in the UK on October 26, and in Australia on November 12.
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