Selena Gomez has announced the launch of adidas neo’s #myneoshoot.
It is a campaign that puts neo fans in charge of the Spring 2016 photo shoot.
Adidas neo has once again handed over control to fans from around the world by allowing them to choose every aspect of its energetic Spring 2016 season campaign shoot through Instagram voting.
Launching the #myneoshoot campaign, adidas neo and its guest designer, Selena Gomez, have asked fans to get involved in the voting.
“I’m excited to announce our latest adidas neo project where I’ll be handing over the reins to our loyal fans, who will get to curate the whole Spring campaign shoot. We need neo fans from around the world to get involved in the voting so we can make the Spring campaign what they want it to be” Selena said in a statement.
Alongside the Instagram model casting, neo fans can choose every element of the shoot over coming weeks.
By following adidas neo on Instagram neo lovers can vote on the hair and makeup looks, styling decisions, props, set dressing, photography style and even the model’s poses.
In an exciting twist, six neo influencers from around the world will be flown to the New Orleans based shoot with the newly cast models to lead the shoot production team.
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