Rhianna has been announced as a contributing Creative Director and Punk & Poet for Stance Socks!
Stance announced that Rihanna has joined the brand as a contributing Creative Director and named as a Punk & Poet brand ambassador.
As a creative partner, Rihanna will design multiple seasons of her signature women’s collection throughout a multi-year partnership with Stance.
“I’ve had a great relationship with Stance for a long time and I am happy to be working with them on such a fun and creative project,” Rihanna told WWD. “This is an exciting new venture.”
To celebrate the kick-off of the relationship, Stance has released two limited edition styles in a print.
Both styles are 3-of-a-kind sets, meaning there are 3 socks in the set, each with slightly different graphics that make for a mix and match collection.
“Rihanna epitomizes what it means to dress by your own rules. She is a fashion pioneer and we are excited that she has made Stance her next canvas,” said Candy Harris, SVP of Stance’s Women’s Division.
“This is a seminal moment for the sock category because together Rihanna and Stance have the ability to take an accessory you’ve never thought about and transform it into one you can’t live without.”
The singer’s first full line will be for Fall and will go on sale in September.
As a contributing Creative Director, Rihanna will also work on various creative projects with Stance throughout the life of the partnership.
The team at Stance couldn’t be happier to have her on board and are excited to see how she’ll throw some RiRi sparkle onto their offerings.
At the moment Rihanna is also working with Puma and appearing in its campaigns, plus she’s modelled for the likes of MAC and Balmain in the past.
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